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BtoB

CEO Perspective: Marketing as a Revenue Driver

By Published on .

A little while ago, BtoB reported that the Sales Lead Management Association would be launching an Internet-based radio program, bringing to listeners the voice of industry leaders. Here, in the "Modern B2B Marketing" blog, Jon Miller head of corporate communications, demand generation, brand and product for Marketo, details the inaugural show featuring Marketo CEO Phil Fernandez. Miller channels Fernandez's views, that "the sales force can be retrained in their thinking, and start to see marketing not as something that happens on one side of the wall, but rather, as a important part of the sales process."
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