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Certified Financial Planner Board of Standards kicks off campaign

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Washington, D.C.—The Certified Financial Planner Board of Standards, an association for financial planners, on Monday kicked off an ad campaign called “Let's Make a Plan.”

The $36 million campaign was developed by Arnold Worldwide, Boston, and includes TV, print and online. The effort is designed to educate the public about sound financial planning and raise awareness about the Certified Financial Planner designation for financial professionals. The campaign includes a website at letsmakeaplan.org.

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