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BtoB

CFA Institute debuts global ad campaign

Published on .

New York—The CFA (Chartered Financial Analyst) Institute has kicked off a global ad campaign designed to raise awareness of the organization among investment professionals. The campaign, including print and online, was created by Doremus. It includes testimonials from financial professionals around the world who are charter holders in the CFA Institute. Print ads are running in The Economist and Financial Times, and online ads are running on economist.com, FT.com and FTChinese.com.
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