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CFA Institute rolls out ad campaign

Published on .

New York—The Chartered Financial Analyst Institute, a global association of investment professionals, has introduced a recognition ad campaign.

The campaign, developed by Doremus, New York, includes print and online ads, as well as a microsite. It recognizes financial professionals who earned the CFA designation last year.

Print ads are running in The Economist, Financial Times and The Wall Streeet Journal, and online ads are running on FT.com, FTChinese.com and economist.com.

The microsite is at www.newcfa.cfainstitute.org.

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