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BtoB

CFE Media unveils content marketing software

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Oak Brook, Ill.—CFE Media, which publishes Plant Engineering, has introduced ContentStream, a new service that allows b-to-b marketers access to news, reference materials and video for use on their websites and elsewhere online. The software-as-a-service is designed to help companies in their content marketing programs. ContentStream currently offers content from CFE Media's three brands: Consulting-Specifying Engineer, Control Engineering and Plant Engineering. The company plans to expand available content to include information published by industry thought leaders in the manufacturing and industrial sector. “CFE Media makes it easier for our customers to find the right content fast by enhancing the material, standardizing it, adding relevant tagging and categorizing it to assist searches and delivery,” said Steve Rourke, CEO of CFE Media, in a statement.
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