Alexis Karlin on the Social Media B2B blog writes about how to control your brand through social media, in particular when it comes to search engine optimization. She explores how companies need to get their profile on every medium before a competitor does. Then she explains a concept called "QDF," or query deserves freshness. This means that blog posts can outrank traditional websites in search results when the content is fresh on hot topics. One tip: Use Google Insights to research keywords, brand names and competitors. When you see a spike in traffic on certain keywords, immediately write a blog post on that topic.