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BtoB

Name change for Intertec Publishing

Published on .

New York--Primedia Inc. on Friday announced the new name of Primedia Business Magazines & Media, combining the company's Intertec Publishing, About.com and IndustryClick units under one roof. The newly-formed group gives advertisers access to 4.6 million business readers across 19 markets via 100 trade publications, 130-plus b-to-b Web sites, 450 directories and books and a list rental business. Tim Andrews, CEO of IndustryClick, will take the same title at the new business unit.
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