BtoB

Changing the game in b-to-b every day

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As publisher of BtoB for the past 10 years, I can say that b-to-b marketing has changed and evolved so often, so quickly and so unpredictably that it's never seemed stale or boring. As you read this issue, I am sure you will be struck by what a vibrant, fast-paced world we all work in and how much fun the b-to-b marketing community can be as it continually recreates itself. For me, the most important change has been how much more influential marketers have become in the boardroom now that they are able to prove the success of their efforts. Change has been very good for us at BtoB over these past 10 years, too, as the brand has grown and expanded into new areas. Seven years ago this month, we extended the brand with the debut of BtoB's Media Business. We've also added several e-mail newsletters, online video and virtual events. Our understanding of the marketplace has grown as well, and we are the best single place for news and information about the ongoing evolution of b-to-b marketing. I am happy to report that we have more than doubled in ad and sponsor revenues since 2000. Registered subscribers to our print and online products have also doubled and now total more than 80,000. Of special note, we now get more revenue from our digital channels than from print, and we are back in growth mode this year. For all of this, I especially want to thank Crain Communications Inc. President Rance Crain, Senior VP-Group Publisher Gloria Scoby and David Klein, VP-publishing and editorial director of the Ad Age Group, for imagining a much better brand to cover the digital b-to-b world back in 2000, and for asking me to run it. Much gratitude, of course, to Editor Ellis Booker for keeping our content vision alive and on the cutting edge, to Managing Editor John Obrecht for keeping the stories clear and concise, to Design Director Marty Musker for the incredible look and feel of our publications, and to the rest of the editorial staff. Special accolades also to David Bernstein, our always-energized associate publisher, who has helped lead the charge for the past nine years; the terrific marketing and sales team; and all the others who have helped us to be successful, so we can continue serving you, our readers and advertisers, as your needs evolve. Here's to another amazing decade of change. I hope you will experience it with me and our team. Bob Felsenthal is VP-publisher of BtoB and Media Business. He can be reached at bfelsenthal@crain.com.
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