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BtoB

Charles McCurdy, Chairman-CEO, Apprise Media

Published on .

McCurdy serves as chairman-CEO of both Apprise Media, which he founded in 2004, and its Canon Communications unit. Canon is working to unify its databases across print, online and events. In the process, it discovered that there was only about 30% overlap among the various media. Even in these anemic times for media M&A, Canon this year acquired two plastics trade shows and a packaging trade show in Canada.
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