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Charlotte Pipe and Foundry rolls out campaign

Published on .

Syracuse, N.Y.—Charlotte Pipe and Foundry debuted a new ad campaign aimed at plumbers and contractors. The campaign, created by Eric Mower and Associates, includes print, online and social media. An online video, available at www.roscosdogs.com, features a fictitious company called Rosco's Pipe-Sniffing Dogs, which sniff out pipes that are not up to industry standards. So far, 40% of users who view the video have clicked through to the Charlotte Pipe Web site.
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