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Chartis

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Company: Chartis, New York
Agency: N/A
Market: Corporate management
Quick chase: Although they have the weight of the world balanced on their shoulders, members of the executive board depicted in this well-choreographed ad know that Chartis has their back. The reward for the directors and officers is well stated in the headline: “Go ahead and make the tough decisions,” with the word “tough” getting an extra measure of ink. The deck follows through on the promise: “Executive Edge: D&O insurance that will be there for you.” After noting in the text that “the risks faced by directors and officers have changed significantly in recent years,” Chartis says it has created an innovative new D&O insurance solution designed to safeguard their personal assets. Clue: So go ahead, ladies and gentlemen, and roll the dice.
Company: Chartis, New York Agency: N/A Market: Corporate management Quick chase: Although they have the weight of the world balanced on their shoulders, members of the executive board depicted in this well-choreographed ad know that Chartis has their back. The reward for the directors and officers is well stated in the headline: “Go ahead and make the tough decisions,” with the word “tough” getting an extra measure of ink. The deck follows through on the promise: “Executive Edge: D&O insurance that will be there for you.” After noting in the text that “the risks faced by directors and officers have changed significantly in recent years,” Chartis says it has created an innovative new D&O insurance solution designed to safeguard their personal assets.
Clue: So go ahead, ladies and gentlemen, and roll the dice.
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