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BtoB

CHASEGG214_00192575

Published on .

Company: Daiwa Capital Markets, Tokyo Agency: N/A Market: CIOs, CEOs Quick chase: Daiwa provides lots of images and plenty of talk about passion and ambition, yet there's no discernible message. Platitudes and a series of standard-looking images add up to a page that's too easy to pass by. Daiwa should also consider its U.S. audience before using British spelling (Centred) in a headline. Chasers' choice: Goat Company: Harris Bank, Chicago Agency: Element 79, Chicago Market: CIOs, CEOs Quick chase: We like ads that manage to say it all on first glance. Harris Bank adroitly uses a striking red picture frame that walls off a scene in a warehouse that's combined with the headline: “You can see it. Harris can help make it happen.” Elaborating on the promise, Harris states it can provide the financing a business needs. Chasers' choice: Gloat
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