×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

CHASEONLINE1214_00192652

Published on .

Most Popular
Company: Deluxe for Business, Shoreview, Minn. Agency: N/A Market: Small business Quick chase: The color red has stopping power that, combined with the promise of small-business growth, makes for a compelling banner that invites the audience to learn more. Deluxe's landing page presents a series of buttons that visitors can click to learn more about its small-business services, such as e-mail marketing and logo design. A variety of confident faces of small businesspeople makes the landing page especially inviting. Clue: Deluxe's website provides small businesses with plenty of tools designed to help them acquire and retain customers—the very essence of marketing.
In this article: