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CHASEPRINT312_00198615

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HEWLETT-PACKARD CO. Agency: McCann Erickson, San Francisco This ad for the HP Folio, “the business ultrabook,” features a most clever headline: “Batteries that quite too soon are annoyi.” The headline offers a very nice dramatization of the problem we all have with our laptops, and the body copy delivers the solution: Folio offers “up to 9.5 hours of battery life, the longest of any ultrabook.” We also like the nice, clean photo of the laptop and the soothing blue background. Now, if this ad only offered a product businesspeople were clamoring for, like a tablet. Rating:
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