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BtoB

CHASERADIO312_00198614

Published on .

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CINTAS CORP. Agency: The Creative Department, Cincinnati Radio is an underused medium for b-to-b marketing, and Cintas gets big points from us for using it to launch its new campaign. Its spots feature sports broadcaster Erin Andrews doing scripted interviews with fictional Cintas customers—in this case, one using Cintas' document-shredding services. There's a funny line—not Louis C.K. funny, but good enough for advertising—about the company being so overrun by documents that a dog is burying bones amid the stacks of paper. Other than that, this is a good but pedestrian ad. Rating:
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