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BtoB

Chasers: Cut to the Chase

Published on .

Company: Hewlett-Packard Co., Palo Alto, Calif. Agency: N/A Market: IT Quick chase: In this adventure of Dick and his dog, Spot, Dick slips the confines of the office for the great outdoors, where he more productively computes on his HP NC6140 notebook with Verizon Wireless Broadband that doesn't require hotspots. In fact, Dick has found a pretty cool spot—a ledge overlooking an impossibly green forest. States the headline on one of the landing pages: "See Dick's productivity rise. See Dick's boss smile." The execution, in a series of eye-grabbing frames, does a swell job of underscoring the benefit of mobility. We like how the product's features and specs are well displayed by rolling over a button on the landing page. Clue: But where's Jane?
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