Manpower Inc., Milwaukee Agency:
Grey Worldwide, New York Market:
Corporate executives, HR executives Quick chase:
On one hand, Manpower is appealing to individuals looking for permanent and temporary job opportunities in leading companies, including 98% of the Fortune 500. On the other, Manpower is letting its customer base of top companies know that it works to attract bright, good-looking people with a take-charge kind of attitude. The headline states: "Want to be CEO of your life? What do you do?" The woman's photo dominates the page, reinforcing Manpower's people-focused mission and image. Clue:
A penny for your thoughts.