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BtoB

Chasers: Digital Ad Review

Published on .

SAS INSTITUTE Agency: NA Banner ads are generally weak, perhaps because of the small size of the canvas. With this banner execu-tion, however, SAS does a decent job. The simple headline is accompanied by active Xs and Os moving around to a winning football play. It's not exactly revolutionary creative, but by banner standards it's a scoring effort. And the hard-working ad points prospects to an Economist Intelligence Report, which is, after all, what online advertising is all about: Getting a prospect to move down the content marketing path. Rating:
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