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Chasers: Goat or Gloat

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Company: VeriSign, Mountain View, Calif. Agency: N/A Market: IT buyers Quick chase: The collision of visuals and text muddles the start to this ad for VeriSign. We prefer a cleaner look, and we firmly believe that text and image should avoid entanglement because of the mixed message it sends. The copy block gets its own, separate quarters, although the text appears overly gray and uninviting. That's unfortunate because the text makes a strong and friendly sounding case for VeriSign's Managed Security Services. Chasers' choice: Goat

Company: F5 Networks, Seattle Agency: Hogsdon/Meyers, Kirkland, Wash. Market: IT buyers Quick chase: The red sign on the nursing station desk at the hospital underscores the vulnerability of our online world: "Patients Note: Making your files electronic makes them easy to access (by anyone)." Copy elaborates on the problem of online exposure as it notes a survey indicating that 70% of companies have suffered security intrusions. F5 offers to help reduce vulnerabilities in this ad that uses a simple image and persuasive copy. Chasers' choice: Gloat

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