As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Company: LexisNexis Applied Discovery, Bellevue, Wash. Agency: In-house, with Cullen McGough Market: Legal services Quick chase: A team of lawyers merrily maps out its legal strategy on a whiteboard to underscore the benefits of using Applied Discovery's product to better handle complex litigation. The scene is very upbeat and very human—making it all the more inviting to the target audience. Copy says enough about the product's features and benefits to prompt a visit to the website or a call to the toll-free number for more information. Chasers' choice: Gloat