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BtoB

Chasers: Goat or Gloat?

Published on .

Company: LexisNexis Applied Discovery, Bellevue, Wash. Agency: In-house, with Cullen McGough Market: Legal services Quick chase: A team of lawyers merrily maps out its legal strategy on a whiteboard to underscore the benefits of using Applied Discovery's product to better handle complex litigation. The scene is very upbeat and very human—making it all the more inviting to the target audience. Copy says enough about the product's features and benefits to prompt a visit to the website or a call to the toll-free number for more information. Chasers' choice: Gloat
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