Agency: Power Creative, Louisville, Ky.
This ad for GE Aviation's GEnx commercial jet engine uses the online banner ad format about as well as it can be used. It does a particularly good job with rich media. The first image that appears is a straight-ahead view of the engine, which is circular from that vantage point. The circle outlining the engine then morphs into the London Eye Ferris wheel, emphasizing the international range of the engine. Clicking on the ad transports the viewer to a more in-depth discussion of the engine's capabilities. Rating: