Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Chasers: Print ad review

Published on .

ACCENTURE Agency: TBWA/ Chiat/Day, New York Once upon a time, Accenture cast its branding fate with Tiger Woods. We all know how that turned out. Tiger's long gone from Accenture's creative, but the tagline from those days, “High performance. Delivered” endures in a new campaign built around Chasers' all-time favorite technique: client testimonials. One print ad features the headline: “1 billion euros in savings for Unilever. Without any tangles.” The “tangles” is a play on the visual of an attractive model with flowing hair and Unilever's haircare products. Rating:
Most Popular
In this article: