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BtoB

Chasers: Print ad review

Published on .

ACCENTURE Agency: TBWA/ Chiat/Day, New York Once upon a time, Accenture cast its branding fate with Tiger Woods. We all know how that turned out. Tiger's long gone from Accenture's creative, but the tagline from those days, “High performance. Delivered” endures in a new campaign built around Chasers' all-time favorite technique: client testimonials. One print ad features the headline: “1 billion euros in savings for Unilever. Without any tangles.” The “tangles” is a play on the visual of an attractive model with flowing hair and Unilever's haircare products. Rating:
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