BtoB

Chasers print review: Brazilian Blowout Volume

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Agency: In-house The main visual in this ad is striking: a woman with a wonderful head of thick brunette hair. In the lower right-hand corner of the ad is a photo of Brazilian Blowout haircare products, which are taking credit for the look of the woman's hair with the simple and effective headline: “Brazilian Blowout Volume.” A very large “V” emphasizes the volume. The ad, which appeared in Questex Media's American Salon, borrows heavily from women's magazines such as Cosmopolitan and has almost no body copy: Just a phone number and a Web address. That's confidence. Rating: 3 stars
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