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Chasers TV review: Apple's Mac Book

Published on .

Agency: N/A Apple Inc. appears to do everything right, and its TV spots are no exception. This 30-second spot for the MacBook Pro starts off right by drawing us in visually. The ad is filled with beautiful images—icebergs, surfing and the aurora borealis—to show off the laptop's retina display. It ends well, too, by slowly rotating the computer to show its almost impossible thinness, a visual that is accompanied by voice-over intoning, “The radical new Macbook Pro with retina display. Innovation in every dimension.” Great ad from start to finish, effortlessly executed. Rating: 4 stars
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