BtoB

Chasert: TV ad review

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CISCO SYSTEMS Agency: OgilvyWest, Los Angeles After flirting with Ellen Page for a while, Cisco Systems is back to doing what it does best: straight-ahead b-to-b advertising. This spot, which features a sound track of the Gary Numan tune “Cars,” shows an auto assembly line with the robots humming along. When one robot goes down—and Numan's song scratches to a halt—another robot happily steps in to fix it. Voice-over reinforces Cisco's classic b-to-b message: “The most innovative companies are doing things they never could before by building on the Cisco intelligent network.” Nice, solid ad and part of a campaign that we'll predict won't be a one-hit wonder. Rating:
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