NATIONAL PLASTICS EXPOSITION Agency: Naylor, Fairfax, Va.
A banner ad typically doesn't fly the comedy flag—probably because the canvas, at 486-by-60 pixels, is so small. But this banner for the National Plastics Exposition manages to be a little playful. The lighthearted headline, “The return of the machines,” is accompanied by the image of a robot constructed from what seem to be parts of packaging machines. After grabbing our attention, the rich-media banner cycles through the pertinent details and directs us to a strong website that builds on the machines theme. Very nice. Rating: