×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

CHASEWEB312_00198612

Published on .

Most Popular
NATIONAL PLASTICS EXPOSITION Agency: Naylor, Fairfax, Va. A banner ad typically doesn't fly the comedy flag—probably because the canvas, at 486-by-60 pixels, is so small. But this banner for the National Plastics Exposition manages to be a little playful. The lighthearted headline, “The return of the machines,” is accompanied by the image of a robot constructed from what seem to be parts of packaging machines. After grabbing our attention, the rich-media banner cycles through the pertinent details and directs us to a strong website that builds on the machines theme. Very nice. Rating:
In this article: