Manchester, England—General Motors Co. has signed a seven-year deal with Manchester United to become the official jersey sponsor of the soccer club. Beginning in 2014, GM’s Chevrolet will succeed global insurance broker Aon Corp. as the official jersey sponsor. Financial terms were not disclosed, although the deal is estimated at $60 million a year.
Aon Corp., which signed a four-year jersey sponsorship deal with Manchester United beginning in 2010, pays an estimated $30 million a year for the sponsorship.
"The first two years of our sponsorship with Manchester United greatly exceeded our expectations in terms of strengthening our global brand and engaging our colleagues," said David Prosperi, an Aon spokesperson. He declined to comment on whether Aon made a bid to renew its jersey sponsorship deal with Manchester United.
"The next phase of our four-year sponsorship will be laser-focused on clients and communities, and we look forward to continuing our partnership with the club," Prosperi said.
Today, Aon announced that as part of the second phase of its partnership with Manchester United, it will become the title sponsor of Manchester United Business Network, an organization made up of the soccer organization’s sponsors, business partners and government officials, who meet to discuss issues related to the global economy.
Aon will also become the title sponsor of Manchester United Foundation, which provides community services such as education, sports training and other philanthropic efforts. Financial terms of the new sponsorship deals were not disclosed.