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BtoB

Chicago Board Options Exchange rolls out branding campaign

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Chicago—The Chicago Board Options Exchange unveiled a branding campaign with the tagline “Execute success.” The integrated campaign—created by Stein+Partners Brand Activation, New York—includes print, online, outdoor and radio. The ads are designed to show how CBOE provides investors with trading tools and resources to achieve success in today's volatile marketplaces, according to the company. The budget was undisclosed.
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