First Data—First Data Corp. has selected SapientNitro, New York, as its agency of record. SapientNitro, which previously handled corporate identity for First Data, will add creative, media and strategy duties. The budget was undisclosed.
Virgin America—Virgin America has named Eleven, San Francisco, as its agency of record for media. Eleven will be responsible for handling all media planning and buying for the domestic airline, including digital, search and emerging media. The budget was undisclosed.