Chicago--The Chicago Mercantile Exchange Inc. next week will launch its first major branding campaign since its initial public offering last month. The campaign, using a âCME Nowâ theme, has been created by DraftWorldwide, which landed the CME account last month. It includes print and two TV spots that will air on CNBC and Bloomberg. Print ads will run in several publications, including The Wall Street Journal, Chicago Tribune, Chicago Sun-Times, Barron's, Investor's Business Daily, The New York Times, Financial Times, USA Today, Bloomberg Markets and Institutional Investor. Online media will consist of banner ads on CBSMarketwatch.com, CNN Money and Yahoo Finance.