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BtoB

Chinnici rebrands as Company C

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New York—Chinnici Direct, a direct marketing agency that is a unit of MDC Partners, announced it has rebranded as Company C. The agency said its new moniker is a reflection of broadened direct and digital marketing capabilities, including creative, data analytics, media and production.

As a unit of MDC Partners, Company C collaborates with a group of agencies that includes Crispin Porter+Bogusky, kirshenbaum bond+partners, Media Kitchen and Zyman Group.

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