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BtoB

Chong tapped to head CheetahMail strategic services group

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New York—E-mail marketing company Experian CheetahMail has named Yun-Hui Chong VP-strategic services, responsible for customizing plans and developing integrated strategies for marketers to optimize client communications.

Most recently, Chong was VP-e-commerce with Spiegel Brands, spearheading the launch of Spiegel’s Newport News e-commerce Web site, as well as the expansion of customer acquisition and retention online marketing programs.

—Christopher Hosford

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