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BtoB

Chordiant buys PrimeResponse

Published on .

Cupertino, Calif.-Customer relationship management software vendor Chordiant Software Inc. has announced a $33 million deal for outbound and inbound e-mail specialist PrimeResponse Inc., which had seen its stock drop from more than $30 a share to less than $2 in 10 months. The deal underscores how CRM companies are attempting to extend their capabilities through acquisitions. PrimeResponse, Cambridge, Mass., revered for its savvy e-mail techniques, will cut its work force and restructure operations as a result of the acquisition.
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