Chris Boorman is responsible for Informatica's global voice to the market which includes corporate, partner and field marketing. In addition he is responsible for technical and sales enablement together with Global Education Services. A strong proponent of social media, he leads Informatica's voice into social networks and is a visionary and proponent of helping customers leverage social networks for their competitive advantage. He joined Informatica with more than 20 years of international marketing leadership experience at enterprise software category leaders including SDL, salesforce.com, VERITAS and Oracle. Most recently, he was chief marketing officer at SDL, a leading global information management enterprise software vendor offering language translation technology and services. Prior to joining SDL, Boorman was vice president for EMEA marketing at salesforce.com, the worldwide leader in on-demand customer relationship management services. Before salesforce.com, he led EMEA marketing for nearly a decade at the leading enterprise software vendor, VERITAS. He also held various positions in consulting, pre-sales support and product marketing during his 10-year tenure at Oracle. Additionally, Boorman was a founding board member of the European Storage Networking Industry Association (SNIA) as well as a board member of the Fibre Channel Industry Association (FCIA). Boorman attended Southampton University in the United Kingdom earning a doctorate in magnetism and engineering, a master's degree in cryogenics and applications and a first class honours bachelor's degree in physics.
Read BtoB's CMO Close-up with Chris here
Read Chris' blog: Informatica Perspectives