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Chris Orton joins Orbitz as CMO

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Chicago—Orbitz Worldwide announced Tuesday Chris Orton has been named the company’s CMO, effective immediately. Orton joins Orbitz Worldwide from eBay, where he was senior director-Internet marketing.

“Chris is an absolute leader in developing algorithmic approaches to online marketing and CRM,” Barney Harford, Orbitz’s president-CEO, said in a statement. “We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization.”

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