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BtoB

Christa Carone, CMO, Xerox Corp.

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What: CMO Where: Xerox Corp., Norwalk, Conn. Why: Carone, who has served as CMO at Xerox for five years, is responsible for global marketing strategy and initiatives including advertising, experiential and online marketing, and PR. This year, she continued to oversee Xerox's “Ready for Real Business” campaign, which debuted in October 2010 and shows how the company helps its customers focus on their core business issues.
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