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BtoB

Christine Jacobs

Published on .

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Christine is the Director of North America Marketing Demand Programs at IBM, responsible for driving $3B in annual revenue from industry and alliance marketing programs. She also oversees digital marketing, driving significant shift in digital investment and demand generation innovation. Prior to this, Christine held a number of marketing leadership roles at IBM in General Business, SAP, Software Group and the Personal Computer Division. Christine also played a significant role in one of IBM's coolest marketing efforts – the launch of the Watson supercomputer on Jeopardy!. She was also a panelist at the recent BtoB NetMarketing Breakfast in Chicago. Read the recap of the panel here.
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