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Christine Owens, Senior VP-communications and brand management, United Parcel Service of America

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What: Senior VP-communications and brand management
Where: United Parcel Service of America, Atlanta
Why: Owens, who has been with UPS for 31 years, has global responsibility for advertising, brand management, customer communications and public relations. Last year, she oversaw the introduction of an integrated campaign called “Maximum Driver,” which promoted UPS’ NASCAR sponsorship, as well as its ongoing “Whiteboard” campaign. This year, UPS has revved up its sports marketing sponsorships, including an expanded advertising contract with CBS Sports and the NCAA.
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