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BtoB

Christine Owens, United Parcel Service of America

Published on .

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What: Senior VP-communications and brand management

Where: United Parcel Service of America, Atlanta

Why: Owens, who has been with UPS for 30 years, has global responsibility for advertising, brand management, customer communications and PR. Under her direction, UPS this year introduced an integrated campaign ("Maximum Driver") that promotes its NASCAR sponsorship. She also oversaw UPS' advertising efforts during last year's Summer Olympics in Beijing and the rollout of 12 new commercials in the company's ongoing "Whiteboard" effort.
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