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Christoph Becker, CEO-chief creative officer, gyro

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What: CEO-chief creative officer Where: gyro, London Why: Global b-to-b shop gyro increased its revenue by 25% last year and added new clients such as ADT, EMC, Lincoln Financial and Newell Rubbermaid. Among its major campaigns were: “Get Back to Scratch” for Hobart; “Live to Deliver” for FedEx; and “If You'd Taken the Heathrow Express, You'd Be There by Now” for Heathrow Express.
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