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BtoB

Chubb starts b-to-b ad campaign for kidnapping, professional liability insurance

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Simsbury, Conn.--Chubb Specialty Insurance has launched a b-to-b advertising campaign touting its specialty lines of insurance, including professional liability and kidnapping and ransom policies. The campaign, aimed at executives in industries including financial, insurance and health care, is running in magazines including Inc. and Independent Agent. The campaign was developed by DeVito Fitterman Advertising, New York. It will run through the end of the year. The budget was not disclosed.
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