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Cigna launches integrated campaign with Dow Jones

Published on .

New York and Hartford, Conn.--Cigna Corp. announced Monday the launch of an integrated marketing program with Dow Jones & Co. “The Benefits of Planning” campaign is aimed at benefits managers and focuses on retirement-planning issues. It will include print, featuring a series of advertorials appearing in The Wall Street Journal, Barron’s and SmartMoney; radio spots on The Wall Street Journal Radio Network; and TV spots on CNBC. Additionally, a Web site at thebenefitsofplanning.com offers content from SmartMoney.com and The Wall Street Journal Online. The campaign will also include event marketing, in particular a series of roundtable discussions targeting benefits decisions-makers.
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