New York and Hartford, Conn.--Cigna Corp. announced Monday the launch of an integrated marketing program with Dow Jones & Co. âThe Benefits of Planningâ campaign is aimed at benefits managers and focuses on retirement-planning issues. It will include print, featuring a series of advertorials appearing in The Wall Street Journal, Barronâs
; radio spots on The Wall Street Journal Radio Network; and TV spots on CNBC. Additionally, a Web site at thebenefitsofplanning.com offers content from SmartMoney.com and The Wall Street Journal Online. The campaign will also include event marketing, in particular a series of roundtable discussions targeting benefits decisions-makers.