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BtoB

CIGNA taps Karsch as CMO

Published on .

Bloomfield, Conn.—Global health services company CIGNA Corp. has named Benjamin Karsch senior VP-CMO.

Karsch joins CIGNA from Las Vegas Sands Corp., a hotel, gaming and resort development company, where he was responsible for global marketing. He also held brand-management posts for Procter & Gamble Co., Kraft Foods and Johnson & Johnson Co.

—Christopher Hosford

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