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BtoB

Cingular breaks new ad campaign

Published on .

New York—Cingular broke a new print campaign promoting its wireless e-mail services. One ad, running in USA Today, is aimed at mobile professionals. Another execution, running in The New York Times and The Wall Street Journal, is aimed at C-level executives. A third campaign is scheduled to run that will target working mothers. The campaign was created by BBDO New York and BBDO Atlanta.

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