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Cinsay, VerticalResponse continue marketing technology consolidation trend

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Austin, Texas, and San Francisco—The world of marketing technology continues to consolidate, as Cinsay Inc. and VerticalResponse Inc. each announced acquisitions that extend their social marketing capabilities. Austin-based Cinsay, which offers social media management and e-commerce solutions, has acquired Dallas-based LaunchFish. The combined companies will offer a social commerce marketing solution focused on completing transactions through content syndication. Financial terms of the deal were not disclosed. Meanwhile, email and direct marketing company VerticalResponse has acquired Roost Inc. Both companies are based in San Francisco. Roost's tools allow for the creation and scheduling of Facebook and Twitter campaigns. Financial terms of the deal were not disclosed.
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