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BtoB

Cintara completes rebranding of Mail-Well as Cenveo

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San Jose, Calif.—Cintara Corp., a national branding agency, said Thursday it has completed a rebranding for Mail-Well, a visual communications service provider. Mail-Well’s name has been changed to Cenveo, with the tagline “Vision delivered.”

Cenveo comes from “Cen,” meaning center, and “Veo,” relating to vision and understanding.

“By unifying the brand, Cintara helped us better communicate the breadth of services that Cenveo provides,” said Paul Reilly, chairman, president and CEO of Cenveo, in a statement. “Our new brand also helps strengthen customer relationships by communicating one name instead of the 40 or so we did business under in the past.” Those names included Allentown Envelope and United Lithograph.

—Carol Krol

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