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BtoB

Cisco debuts global marketing campaign

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San Francisco—Cisco Systems debuted a new global marketing campaign called “The Internet of Everything.” The integrated campaign was developed by Goodby, Silverstein & Partners, San Francisco, and includes TV, print, online, mobile and social media. It introduces a new tagline for the company, “Tomorrow Starts Here,” which replaces Cisco's long-standing “Human Network” tagline. The campaign is designed to demonstrate how Cisco enables businesses to transform and seize opportunities for the future, the company said. The budget was undisclosed.
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