Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Cisco launches $150 million ad campaign

Published on .

San Jose, Calif.--Cisco Systems Inc. has launched a $150 million integrated ad campaign to reach new markets and drive demand for Cisco networking products. The campaign, with a tagline of "This is the power of the network. Now," includes broadcast, print and online. It is aimed at CEOs and CIOs with the message that the network is a strategic corporate asset. Cisco's ad agency is Ogilvy & Mather, Los Angeles.
Most Popular
In this article: