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Cisco launches multichannel branding campaign

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San Jose, Calif.—Cisco Systems has launched a multichannel campaign, which includes paid video ads on LinkedIn, TV and print. The campaign—named "Built for The Human Network"— is designed to highlight the networking and communications technology company's intelligent products and their use in several industry niches. The budget is undisclosed.

The targeted social segment of the campaign on LinkedIn features an embedded video, and targets 140,000 C-level LinkedIn-registered executives.

Cisco's TV ads debuted during Sunday's professional football conference championship games on Fox Broadcasting, detailing how manufacturing robots using Cisco technology are self-repairing. Print ads will begin appearing this week in The Atlantic, Financial Times and Wired, highlighting client case studies.

The campaign was created by agency Ogilvy Los Angeles. The budget was not disclosed.

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