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Cisco renews sponsorship agreement with NHL

Published on .

Palm Beach, Fla.—The National Hockey League announced a multiyear renewal of Cisco Systems’ sponsorship of the league. The sponsorship features the use of Cisco video technology in the NHL’s business operations and on the league’s website.

As part of the agreement, Cisco will continue as a partner in the NHL Winter Classic, NHL Heritage Classic and NHL All-star game. Additionally, Cisco’s video content distribution network makes video of every goal of every game available on NHL Fantasy Hockey on Yahoo.

Cisco is also promoting its Flip video camera through the NHL. According to Cisco, Edmonton Oilers right wing Jordan Eberle and Pittsburgh Penguins center Evgeni Malkin will be featured in the Flip video “Do You Flip?” 2010 holiday campaign.

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